Slides Marketing Presentation Starbucks Essay Example for Free

Slides Marketing Presentation Starbucks Essay You should know this, because you are all part of the target group of starbucks. The target group of starbucks are young urban adults (approximately 18-45 year olds) coffee consumers in the capital area. This targeting would concentrate on consumers that value spending time in coffee stores that offer a relaxing and comfortable atmosphere. They are not only interested in grabbing a cup of coffee but also would like to enjoy the Starbucks experience. For this they would be willing to spend a little over the average price for specialty coffees. Therefore the target segment would mainly concern young adults (approximately 18-45 year olds) that have regular incomes. Marketing should be focused on reaching youth customers with varying tastes and interests. Starbucks strives to provide excellent service and along with its large variety of products the comfortable atmosphere that Starbucks’ stores have, also offers young adults the chance to sit down and relax if they wish. The lifestyle of urban young adults is also typically fairly hectic, which suits Starbucks’ coffee-to-go culture. Slide 3: As we know it is more expensive to attract new customers than it is to retain current ones. Starbucks knows this and this fact confirms it. How do they do this? We’ll get into this during the presentation. Slide 15: One of the principles of Starbucks is to recognize that profitability is essential to their future success. They want to achieve this goal, by reinventing its food menu. The assumption is that its loyal fans are willing to pay top-dollar for a cup of coffee, so they must be able to afford a snack or lunch on the side. Food contributed about 22% of Starbucks’s same-store sales growth in the U.S. in the latest quarter, with the help of new items like salad bowls. The company is focusing on productivity through new products and a very important expansion through the grocery channel, where they are making great strides with K-Cups and other products that give their brand a presence in consumers’ homes. So basically, their goal in the future is to achieve a bigger market share worldwide and create a bigger profitability.

SWOT: The Better Way Company Essay -- gardening, revenue, segmentatio

The Better Way Company started in 1988 in a 3 unit building with 10 employees. This was the brainchild of Dr. Amornthep Deerojanawong who wanted to bring quality products to Thailand consumers at an affordable price. The company started with 10,000,000Baht and its current sales for 2012 were 10,000 million Baht (â€Å"History†, 2014). In addition its current office is a luxurious building site on 30 acres located on Ramkhamhaeng Road in the suburbs of Bangkok boasting â€Å"Future Gardening† by French botanist Mr. Patrick Blanc (â€Å"History†, 2014). The company has quickly grown with its direct selling approach, fast deliver of products and increase branding. The company has combated several issues over the years to gain market share, loyal customer base and an increased sales force. In addition, the company experienced a major setback during the flooding but was able to regroup and reestablish its self very quickly. When the founder died, his son Danai Deerojanawong took over the operation of Better Way with a vision to grow the company into a national brand (â€Å"About Us†, 2014). The company has maintained a competitive edge with its technological warehouse and upgraded technological call center. This system tracks the production, orders and inventory to ensure available of product and accuracy of orders. The Better Way company has received several award and world certifications including GMP-Food and Drug Administration Ministry of public Health Bangkok, Thailand; TUV Cert-ISO 9001:200, GMPH, NOF, R&D, Thailand Best, Thailand Super brand 2004-Gold, Super brand Thailand 2003-2004, Super brand-England-Thailand Choice 2011 and its Fusion HD Powder Foundation on SPF25 received the Cosmetics & Toiletries R&D Award 2011. In addition the c... ...Cited Asean free trade area. (2014, January 8). Retrieved from http://www.asean.org/communities/asean-economic-community/category/asean-free-trade-area-afta-council History. (2014, February 6). Retrieved from http://www.mistine.co.th/en/company/history.php Mistine, (2014, February 7). Retrieved from http://www.mistine.co.th.php About us. (2014, February 6). Retrieved from http://www.mistine.co.th/en/company/about us.php Pongvutitham, A. (2012, January 30). Better way has a big plans for Mistine in asean market. The National. Retrieved from www.nationmultimedia.com/business/Better-way-has-big-plans-for-mistine-in-asean-mark-30174717.html Ferrell, O. C., & Hartline, M. (2011). Marketing strategy. (Fifth ed., pp. ). Mason, OH: South-Western Cengage Learning. Retrieved from https://www.betheluniversityonline.net/mba/SectionFramework.aspx?SectionID=783

The Awakening: the Uncaring and Unselfish Aspects of Edna Pontellier

The Awakening is a short novel that is written by Kate Chopin. This novella is about Edna Pontellier, a wife and a mother of two sons, who had a strong desire to experience the freedom or independence a woman, can have. She tries to achieve this desire, with many selfish decisions. In those days, in eighteen hundreds, many had an orthodox view on feminism. This social attitude deprived many women with the power to live an independent life or do whatever they pleased in life.The only role women had to adhere with no choice were to either be housewives, nurturing mothers, or both. However, those who showed their unorthodox view of this social attitude were considered to have a bad reputation in society at that time. In the novel, the importance of being a nurturing, caring mother and an ideal housewife is emphasized. Edna, however, almost completely ignores these priorities and only does it when she has been forced. For example, when Leonce returns from playing billiards, he went to ch eck on his kids and found out that one of them have fever.However, when he tells her this she responses in a carefree tone that nothing is wrong with them and returns back to sleep. However, after much prodding by her husband, she wakes and goes to take care of the child (Chopin 48). This shows her selfishness, because she cares more for her sleep than being a nurturing mother and giving priority to her kids. Another example is that she leaves her children under the care of their grandmother, without any hesitation. It makes it seem as though she wants to be away from them so that she can achieve her independence.Furthermore, she explains that she simply wants her own way, although she acknowledges the difficulty of this, especially when it means she must â€Å"trample upon the lives, the hearts, and the prejudices of others. † Edna Pontellier at first has an affair with a young man, Robert LeBrun, whom she wants to settle down with, running away from her marriage in which sh e feels like a possession. Moreover, when she was with Robert she felt this form of happiness, which actually made her pleased with life.However, she also finds happiness with Leonce, because he shows his care for her at times and treats her lavishly, which she appreciates, but that does not entirely become a base of her happiness. Therefore, it is expected for her to involve in another affair, but at the same time it is still selfish, because she is betraying her husband. However, what is even worse is that, she has an affair with another man named Alcee Arobin, after Robert leaves to Mexico.To elaborate, if Robert was her â€Å"true love†, Alcee Arobin should have never even appeared in the picture. All in all, agreeing with the author of the essay â€Å"Edna Pontellier: Selfish, Adulterous, and Suicidal†, the fact that she embraces Alcee, is married, and is supposedly in love with Robert, just puts emphasis on the selfish nature of Edna. In the end of the novel, Rob ert leaves her once again because this time, he does not want to be another step involved in Edna’s selfish search for independence and her marriage.Edna cannot live with Roberts’ decision of leaving her and she commits suicide, leaving her kids to become motherless at a young tender age, and not thinking about how their upbringing would be without her or the emotional breakdown Mr. Pontellier can go through. In conclusion, Edna showed importance mostly to herself for most of the time. She was a selfish woman who tries to break out of the social norms, commits acts of adultery, falls in love with a man she cannot have, and who commits the ultimate act of selfishness by committing suicide.

Phases of the Cardiac Cycle When the Heart Beats